Community Colleges fulfill their anchor institution role by fostering access to postsecondary education, supporting local economies, addressing critical workforce shortages, and contributing to public health infrastructure. In this session, you will learn about how to incorporate into your fundraising strategies your Community College’s knowledge and expertise of your local community to help achieve lasting and transformative change, both for the school, and surrounding area.

Every donor journey starts with a first gift. We will explore essential strategies for building an alumni program that increases alumni participation in annual giving and other fundraising initiatives. Key topics will include: Developing a strategy for alumni engagement that inspires first-time giving and starts while they are on campus; utilizing technology to enhance alumni engagement; personalizing / segmenting annual fund appeals to resonate with potential donors; engaging event ideas that foster community and maintain meaningful connections with alumni; communicating the importance and impact of annual gifts through various channels By implementing these strategies, community colleges can create a thriving alumni network that supports the institution financially and enhances the overall value of the college experience.