Fundamentals of Major and Principal Gifts
1:30 PM - 2:30 PM CT
Speaker(s): Durriyyah Jackson, Director of Development, Planned Giving, George Washington University
Plenary
Major and principal gifts are cultivated with care and rooted in the alignment of an organization’s mission and a donor’s values. They are realized with focused, intentional efforts, and often, with the engagement of leadership. Come ready to learn the fundamentals of how these kinds of gifts are achieved by employing intentional outreach, meaningful engagement, and thoughtful moves management.