Negotiation Skills for Successful Fundraising
1:30 PM - 2:30 PM CT
Speaker(s): Durriyyah Jackson, Director of Development, Planned Giving, George Washington University
Elective Session
Does being donor-centric mean giving a donor everything they want? How do you balance being donor-centric with achieving your organization’s needs? With pressure to meet attainment goals, fundraisers at times can close gifts that are extremely restrictive, not aligned with funding priorities, or worse, that 'eat' time and resources. It is possible, however, to be donor-centric and create win-win gift opportunities. Come ready to hone your negotiation skills and learn how to incorporate flexibility into gift conversations to achieve beneficial outcomes for both the donor and the organization.