An interactive and insightful session that explores how advancement marketing and communications can evolve from a support function to a strategic partner in higher education institutions. Discover the strategies, challenges, and successes involved in transforming your MarComm team to play a more pivotal role in alumni and donor engagement, major and principal level fundraising, and collaborating effectively with frontline gift officers to drive impactful results. Attendees will leave with actionable insights and approaches for elevating their MarComm teams into strategic partners in achieving institutional goals.

Are you looking for a way to engage your constituents through new communication channels? How about sharing your organization's mission, stories, or upcoming events through a podcast? Don’t know where to start? This session will provide you with an understanding of why podcasts are so helpful in reaching a wide variety of your supporters. Additionally, this presentation will give you tools to understand how to create your own podcast. Moravian University’s Houndcast is available on Spotify, Podbean, Google Podcast, and Apple Podcast

We will dive into how internal and external communications strategies can make your organization resilient . Using real time examples, we will explore how resilient nonprofits develop strong communications platforms to manage and even rise above distractions and other forms of negative news. Audience participation will be encouraged as we explore our own challenges.