Are you looking for a way to engage your constituents through new communication channels? How about sharing your organization's mission, stories, or upcoming events through a podcast? Don’t know where to start? This session will provide you with an understanding of why podcasts are so helpful in reaching a wide variety of your supporters. Additionally, this presentation will give you tools to understand how to create your own podcast. Moravian University’s Houndcast is available on Spotify, Podbean, Google Podcast, and Apple Podcast

Have you ever received a snail mail, two-sided, front and back, end-of-year appeal from your alma mater? Most likely it is written by a student receiving financial aid demonstrating the impact of how your gift makes a difference. The tone of the ask, coupled with the feel-good nature of the holiday season, is a win-win. Or is it? Explore how your team can model Calvert Hall's A/B testing model to find the perfect sized email appeal campaign to convert more gifts every fiscal/calendar year end.