An interactive and insightful session that explores how advancement marketing and communications can evolve from a support function to a strategic partner in higher education institutions. Discover the strategies, challenges, and successes involved in transforming your MarComm team to play a more pivotal role in alumni and donor engagement, major and principal level fundraising, and collaborating effectively with frontline gift officers to drive impactful results. Attendees will leave with actionable insights and approaches for elevating their MarComm teams into strategic partners in achieving institutional goals.

Are you struggling with how to fundraise for research? Join this interactive session to explore strategies and tools to increase philanthropy for science, innovation, and experimentation. Learn how to inspire both individual and institutional donors with the excitement of investing in discoveries and transformation that advance the mission of your institution. You will learn at least three strategies for fundraising for research that you can immediately implement in your institution's efforts!

Do you have an institution almost 300 years old but lacking a formal principal gifts program? Have you relied on your major gift donors' support to continue fueling your pipeline and perhaps even be the cornerstones of a campaign? Do you have a committed, albeit philanthropically hesitant Board of Trustees willing to dig their feet in and raise the bar for your institution? If you answered yes to any of these questions, this session is for you! Join us as we discuss the state of giving at Moravian University and how one particular donor served as the catalyst for our Principal Gift Program. We will also discuss how our newly formed Principal Gift Program has allowed us to surpass our campaign goal of $75M two years early.

Identify with clear examples and donor success stories, how Princeton Universities has leveraged several initiatives within their current campaign to maximize the philanthropic intent with a focus on identifying future leaders. Of them, giving societies, innovative gift opportunities, targeted volunteer engagement opportunities, and leveraging the influence and expertise of alumni leaders and University professionals.

Expectations for large and even transformational gifts from corporations and foundations often are an order of magnitude bigger than historical giving from those sources. In the context of campaigns and special initiatives (think AI, DEIB, Climate, 100 & Change), how can fundraisers raise expectations of prospective donors and manage expectations within their own institutions? What are strategies and practices for marshalling internal teams to prepare big proposals? How do you grow and sustain needed external partners? What is the role of alumni connections and how do alumni in different roles and at different levels effectively help the process? What if there are no alumni – what other close connections and friends can act as advocates and champions?

Join us for an enlightening seminar on the revolutionary impact of Artificial Intelligence (AI) in donor relations. Discover how AI technologies are transforming the way development professionals engage with donors, streamline fundraising efforts, and enhance donor experiences. This session will delve into: * Personalized Donor Engagement: Learn how AI can create tailored communication strategies that resonate with individual donors, boosting engagement and loyalty. * Predictive Analytics: Explore the power of AI in predicting donor behavior, identifying potential major donors, and optimizing fundraising campaigns for maximum impact. * Automated Administrative Tasks: See how AI can handle routine administrative tasks, freeing up valuable time for development professionals to focus on relationship-building. * Data-Driven Decision Making: Understand how AI-driven insights can inform strategic decisions, ensuring your donor relations efforts are both efficient and effective. * Ethical Considerations: Discuss the ethical implications of using AI in donor relations, ensuring your practices align with organizational values and donor expectations. This seminar is designed for development professionals eager to harness the latest AI technologies to elevate their donor relations strategies. Whether you're a seasoned expert or new to the field, you'll leave with actionable insights and innovative ideas to implement in your organization. Don't miss this opportunity to stay ahead of the curve and revolutionize your donor engagement practices!