Montgomery College holds Facebook Live FAQ sessions to engage with target audiences, including international students, underserved populations, and prospective students. An FAQ session to reach Amharic speakers reached nearly 10,000 people organically with more than 2,500 engagements and 2,000 clicks to our website for more information. Sessions focus on a topic and have a specific goal in mind, such as driving enrollment or increasing scholarship applications. Facebook Live provides an opportunity to engage with highly targeted audiences on a limited budget, with a high ROI. Find out how it can work for you.

Through the #PeopleofYU campaign, York University was able to break through the mold and humanize the brand by highlighting the diversity of their own community. The campaign featured students, faculty, staff, donors, and other community members in a different light, showcasing who they are, emotional and shocking challenges they have faced in their life, and how their journey led them to York. Featured people include: unconventional artists, refugees, scholars, members of minority groups, members of the LGBTQ community, athletes, and many more.

It’s incredibly hard to capture the essence of an institution and its mission in just a few words. So, what goes into crafting an effective campaign name? Explore the “art and science” of the process, including key principles such as authenticity, future focus, and graphic design, not to decorate but to communicate. We’ll share campaign themes that have been effective and those that fell short. We'll also discuss the importance of fostering internal ownership of the campaign, revisiting the journey at UNLV — with all its twists and turns.