This session focuses on how to develop a playbook centered on integral principles of fundraising that are too often an afterthought for organizations: stewardship, marketing, and communications. Few organizations have a built-in donor base and even those who do, must stand out when cultivating gifts. Whether a small department or a large university, this session will provide practical examples and tactics for unique and meaningful stewardship that inspires donors during acquisition, cultivation and recognition events. The session will hone messaging and marketing that focuses on your organization’s mission, purpose and impact that resonates with any audience including the business community.