Behavior-based donor engagement and recognition is the way of the future. With limited staff, resources, and endless priorities and goals to meet, we must implement programs that scale in customization and is designed to affect retention, loyalty, and future fundraising. By developing a program based on donor behaviors, in lieu of arbitrary giving amounts, we can ensure we are communicating gratitude and impact to donors at all levels of giving. Beyond first-time donors, there are a slew of critical donor populations that also want and deserve great giving experiences! One size does not fit all, and as we look to tailor communications, events, and recognition based on DX best practices, we must prioritize and plan appropriately and efficiently – it requires both strategy and creativity! Loyal, lapsed, trifecta, monthly, renewed, and more—let's explore priority donor behaviors that drive the entire donor pipeline.

In the Spring of 2023, the UTSA Alumni Association had an identity crisis. It was striving to engage Roadrunner Alumni, but its brand was bland. From inconsistent design application to fickle messaging, they lacked a true marketing strategy. It was time for a REBRAND.

In working with partner and brand agency, Parallel, find out how the UTSA Alumni Association made its brand come alive, implemented it throughout its programming, and garnered alumni buy-in while capturing the unique spirit of UTSA. Plus, get the inside scoop the process start to finish, the things that worked, those that didn't, and what you should consider before taking the "rebrand" plunge.

As a leader of an advancement organization, prepare yourself and your team to embark on the impactful journey of crafting new cultural values. Unlike traditional approaches, we'll be diving into a dynamic process that involves each member of your team actively. This isn't just about drafting values on paper; it's about infusing your shared mission into the very essence of your organization.
In this session, you'll be guided through the process of creating values tailored to your unique organizational identity. Imagine the impact of involving your team members in a collaborative dialogue that shapes the culture you aspire to cultivate.
This isn't a one-size-fits-all process – it's an opportunity for you to glean insights and strategies that you can adapt to your specific context. Whether you're leading your organization, a team, or peer to peer, the principles shared will empower you to foster a culture that aligns with your mission and resonates with your team.
Join me for a practical workshop that equips you with the tools to shape a collective vision. This isn't just about values; it's about empowering you to lead intentional cultural change within your organization that is not only well received, but is owned, embraced and lived out each day.

In this highly competitive talent market, what components of the interview process and resulting offer attract new team members? What keeps high performers with your team? And, what are the distinctive differences in strategy between attracting the best professionals and retaining them? Join this panel of leaders known for building healthy, high-performing teams as they share creative ideas, challenges, and insights in talent acquisition and retention. Come for strategies, ideas, discussion and debate with this panel of CASE IV advancement leaders.

In this dynamic conference presentation, we'll dive into the art and science of branding from both a marketing collateral and personal perspective. As higher education institutions, the data says that branding will help us stand out in a crowded marketplace. We’ll kick off the conversation with practical strategies and creative approaches to create memorable, authentic, and effective marketing collateral that resonates with your target audience.

But branding isn’t limited to our institutions; it extends to you as an individual. During the second half of our discussion, we’ll discuss building a personal brand that leaves a lasting impact. Drawing from real-life success stories, we'll explore how to cultivate your personal brand and how that can help you connect with donors, students, and industry peers. Then, we'll shift our focus inward to understand how your personal brand can empower and motivate your internal team.

A panel of women juggling children, aging parents, and leadership in advancement will engage in a healthy Q&A.

Alumni and Donor Relations are rarely sitting at the same table, part of the same reporting lines, and often lack a cohesive approach to constituent engagement. Breaking down the barriers between these two teams is critical to moving alumni through attitudes to affinity to engagement to becoming current and future donors. Alumni and Donor Relations are two sides of the same coin. Join us for a candid conversation on how to bridge the gap between these two worlds through leveraging alumni surveying to meet everyone’s needs with special emphasis on events, communications, and special interest areas of our constituents. We will explore how these two teams can partner on annual engagement and interest surveys, event and experience surveys, to gauging overall satisfaction with your institution. We will dive into event strategy development and partnership, collaborative communication schedules, and ensuring all programs are designed to enhance the overall alumni and donor engagement experience. Designed to be both strategic and tactical in nature, this session delivers the partnership, surveying, and engagement deep dive you’ve been needing for your organization.