So … you’re going into a campaign soon. Join me for a case study of the Texas Development Marketing and Communication team’s approach to the brand and marketing of The University of Texas at Austin’s $6 billion campaign. I’ll share a multimedia show-and-tell, our three-phase approach, and strategies to produce high-impact, award-winning web and video with zero budget and three team members.

The expectations from a gift officer to their research colleague can often be summed up by the famous words of Jerry McGuire, "SHOW ME THE MONEY!!!!!!". While this may be true for some, we believe there is a better way, one of collaboration and communication. Please join us for a practical workshop where gift officers, researchers, and managers will walk away with some best practices on how to effectively collaborate and maximize fundraising success.

Discover the Power of Planned Giving: Join us as we delve into a College Foundation's journey towards establishing a robust legacy program. Learn firsthand how strategic investments paved the way to identify and engage planned giving prospects, securing invaluable future gift intentions. Explore the Path to Lasting Impact: Uncover the transformative potential of planned gifts in ensuring the enduring success and sustainability of your institution. Gain insights into effective strategies for cultivating meaningful donor relationships and fostering a legacy of support. Join us as we navigate the roadmap to securing your institution's future through intentional planned giving initiatives