An Experiment in Prospecting: How to Increase the Response Rate of Your Outreach
Prospecting often marks the beginning of each relationship we hope to form with a donor. Despite this, fundraisers tend to focus their energy learning more about gift closure conversations than how to reach their donors in the first place. Through the lessons we have learned during our experiment in prospecting we will share how you can connect to your intended donor base with ease!
In this session we will walk through a 3 month study we conducted using our prospects. We will talk about how we approached the work we did, what we believed the results of our work would be versus what actually happened, as well as how all of this informs our work today. Additionally, our session will be full of opportunities for you to ask questions and share your experiences in prospecting.
At the end of this session you will be able to identify your target audience, create an outreach plan to increase the responses you receive from your audience and utilize these prospecting tools as an asset that aids the work you do with donors throughout the rest of the gift cycle. Let us help you make the most of the time you spend prospecting so that you can get back to closing more gifts!