Join Illinois State University for an engaging session on how personalized video appeals have revolutionized their post-2020 fundraising campaigns. From the clever Holiday Gift Appeal, designed to feel like a fun gift-purchasing experience, to the highly engaging Birds Give Back video, Illinois State has successfully used video to re-engage LYBUNT donors and drive retention rates. These creative campaigns have led to increased CTA clicks and deeper donor connections. Explore how these examples can offer fresh approaches to drive results in your own fundraising efforts.