In this session, you'll hear Board members, alumni volunteers, and professional staff share how they've participated in focused, solutions-based workgroups to take a deep dive into specific opportunities or challenges in alumni engagement. From how alumni can support business strategy development to deepening connections with former Board members — you'll learn how to harness the collective energy and experience of volunteers to advance strategic priorities and initiatives. You'll also gain a better understanding of how alumni/volunteers feel about the sort of "roll-up-your-sleeves" work.

Blogging is a low-cost channel to reach your target audience, but many institutions hesitate to invest. Concerns around maintaining a consistent publishing schedule, producing quality content, and managing the necessary technology needs tend to slow or even stop progress toward building owned media platforms. This presentation will explore how the marketing and communications team at the Mitch Daniels School of Business at Purdue University overcame these challenges and successfully launched their blog.

In this session you'll hear from Kristine Lo, Director of Fundraising Performance Analytics at the University of Chicago, how her team revolutionized fundraising management reporting to ensure managers and staff at all levels had the insights they needed to effectively manage up, down and across. The session will include best practices of effective management reporting, how consistency in management reporting can improve results, and suggestions for how you can audit (or start) your own data-delivery program.

In today's digitally-driven world, effective communication is paramount for higher education institutions to engage with prospective students. Email remains one of the most prevalent forms of communication, but crafting impactful messages and communication requires a strategic approach.
Join us for an insightful speaker session on email communication strategy and planning. This session will delve into the nuances of creating compelling email campaigns and overarching communication strategies tailored for the higher education sector.
Our speaker will share tips in developing your unique audience, creating an email production workflow, practical insights into email flow strategy development, and other best practices to equip attendees with the knowledge and tools needed to elevate their organization’s communication efforts. Whether you're an email marketer, strategist, manager, or administrator, this session promises valuable takeaways to enhance your organization’s communication impact.

In today’s philanthropic landscape, donor expectations are evolving. Traditional institutional giving models—such as scholarships, endowments, and unrestricted contributions—are becoming less effective as donors seek more direct impact and alignment with their personal values. This session will explore the shift from giving to a university to giving through a university, focusing on cause-based fundraising strategies that engage donors in meaningful, mission-driven ways. Attendees will learn how to reframe fundraising appeals to emphasize tangible outcomes, leverage storytelling to build trust, and implement digital engagement strategies tailored to next-generation donors. The session will also provide practical insights on navigating institutional challenges, gaining leadership buy-in, and utilizing technology to enhance donor connections.

What are the building blocks of engaging content creation? They're not what you might expect. This session explores how to create environments that set the stage for bold ideas and big results. We’ll focus on actionable strategies within your control, whether you’re leading a team or creating content yourself. Leave energized and ready to transform your content strategy with practical techniques that maximize your existing resources.

How can volunteerism fuel lifelong connections and lead to transformational giving? In this interactive session, we’ll explore data-driven strategies to enhance volunteer engagement and recognition, connecting these efforts to philanthropy. Whether you're running a small program or managing a large alumni network, you’ll discover adaptable tools and tactics to build meaningful volunteer experiences that inspire deeper relationships and drive financial support. You will learn how to leverage data to identify engagement gaps and opportunities, create personalized recognition strategies that resonate with volunteers, and connect volunteerism to the donor pipeline, transforming alumni involvement into impactful giving. Through case studies, discussions, and actionable exercises, you’ll leave equipped to build a volunteer program that not only engages but also fosters a culture of giving. Ready to transform volunteerism into philanthropy? This session is for you.

Since the pandemic, more fundraisers do their work remotely. What is the impact on our bottom line? Can anyone work from anywhere? What are best practices based on recent research?

Affinity Groups. This tried-and-true engagement strategy has yielded big results at many institutions. But they can run the spectrum in both investment and results. Do you create a mini alumni association, or do you simply try to harness the momentum formed by organic groups? We will look at pro's and con's for each method, when each would be appropriate, the opportunity for a blended approach, and best practices for these powerful programs.

Discover how to transform unassigned prospects into engaged donors through strategic relationship management. This session will showcase how to keep potential donors "warm" by ensuring ongoing communication, even without immediate assignment to a relationship manager. Additionally, we'll explore the rapid growth of Illinois Tech’s regional events program, driven by targeted outreach using geographic mapping tools, which has significantly increased alumni participation nationwide.
We'll also touch on how integrating key engagement forms into their platform has streamlined volunteer management and improved data capture, enabling more effective alumni engagement.