In today's digitally-driven world, effective communication is paramount for higher education institutions to engage with prospective students. Email remains one of the most prevalent forms of communication, but crafting impactful messages and communication requires a strategic approach.
Join us for an insightful speaker session on email communication strategy and planning. This session will delve into the nuances of creating compelling email campaigns and overarching communication strategies tailored for the higher education sector.
Our speaker will share tips in developing your unique audience, creating an email production workflow, practical insights into email flow strategy development, and other best practices to equip attendees with the knowledge and tools needed to elevate their organization’s communication efforts. Whether you're an email marketer, strategist, manager, or administrator, this session promises valuable takeaways to enhance your organization’s communication impact.

Despite what they may want you to believe, scientists and engineers are people, too. They strive. They struggle. Sometimes they even feel! Their work is also rife with the key ingredient of good narrative tension: failure. In this session, we'll learn to use narrative structure to make the people in STEM stories come to life on the page. Rick White, chief story engineer at Michigan Tech, will show you when, why, and how.