The Story in STEM: Using Narrative to Captivate and Connect
9:00 AM - 10:00 AM CT
Speaker(s): Rick White, Executive Director of Strategic Communications, Michigan Technological University
Competencies: Strategic Thinking
Elective Session
Despite what they may want you to believe, scientists and engineers are people, too. They strive. They struggle. Sometimes they even feel! Their work is also rife with the key ingredient of good narrative tension: failure. In this session, we'll learn to use narrative structure to make the people in STEM stories come to life on the page. Rick White, chief story engineer at Michigan Tech, will show you when, why, and how.