Rather than treating social media as a bulletin board that serves endless pieces of content by shouting into the void, learn how the University of Colorado Boulder captures data behind each social media post to help improve strategy and ensure less wasted effort (with the goal being no waste!).

Dr. Noelle Seybert, Director of Social Media at CU Boulder, will walk the group through the approach, the execution, and the results behind the @CUBoulder social media data tracking and show how you, too, can get in on the fun!