"Join us for an interactive and guided panel discussion on automating the collection of marketing data, processing this data (ingest, deduplication, matching), and analyzing the data collected (visualize, report, insight delivery). In this session, plan to have open, casual dialogue with the panelists and your DRIVE peers on innovative strategies that streamline the automation of marketing communications such as event data, survey feedback, web analytics, social media, or email interactions. Whether you are just starting with your first survey, or you are looking to find solutions to better marketing automation, you will walk away from this session with useful perspectives on automation and practical applications of data collection."

This interactive session highlights the union of two CASE resources: the Alumni Engagement metrics framework and the Advancement Inclusion Index. Join Jenny and Ben as they provide you with outcomes-driven next steps to apply broad-based data informed strategies in engaging diverse communities, regardless of your current organizational diversity, equity, inclusion, and belonging (DEIB) maturity level. You’ll leave with an understanding of resources provided by CASE; examples of how institutions are applying the framework to focus on ever-diversified communities; and how to identify gaps and potential barriers to establish pathways to build enduring and mutually beneficial relationships, drive positive change and foster a sense of belonging for all.