
All Sessions
DRIVE 2024
5 Results Found
10:15 AM - 11:15 AM ET
Leveraging CASE Data for Benchmarking
CASE collects institutional-level data on philanthropy from around the world. Institutions which submit CASE surveys have access to this data, which they can leverage to identify and benchmark against similar institutions. In this session, we demonstrate how to use R to access SQL databases, create visualizations, and conduct regression analysis on philanthropy data. Upon completion, participants will be able to use data for storytelling and strategic thinking.
Speakers: Nicholas Campisi, Data Scientist, Council for Advancement and Support of Education
Competencies: Strategic ThinkingIndustry or Sector Expertise
11:30 AM - 12:30 PM ET
Paperless – The Stories We Tell and The KPI Evolution
Defining the right KPIs is an evolving process. The tools and visuals used to report on them can also evolve over time. At McGill, we’ve been reporting on prospect pipeline indicators for over 15 years. During that time, we’ve moved from collating printouts in a 3-inch binder to a one-click dashboard. Discover how we refined the process over time, what considerations were taken at each step of the evolution and how we adapted to changing needs and to our growing expertise.
Speakers: Michael Pizzi, Associate Director, Prospect Management, McGill University, Simon Son, Prospect Management Officer, Prospecting & Pipeline Management, McGill University
Competencies: Strategic ThinkingIndustry or Sector Expertise
Experience Level: Level 2
3:45 PM - 4:45 PM ET
Pro-active Data Analysis to Secure Risky Pledges
We created dashboards allowing a pro-active approach to successfully collecting pledges. By becoming aware of the high risk pledges, Fundraising professionals were are able to focus on the high risk donors, to properly steward and sustain their affinity to the university. Thus, mitigating the risk and increasing the chance that the donor will fulfill their pledge.
Speakers: Michael Martinez, Senior IT Director FIU Advancement/Foundation Inc., Florida International University
Competencies: Industry or Sector ExpertiseStrategic Thinking
1:45 PM - 2:45 PM ET
A Home-Grown DX Ecosystem: Building a Sustainable Donor Pipeline
As personalized and curated experiences continue to take over digital and commercial spaces, donor engagement teams must continually innovate to keep up. All-in-one solutions can provide small teams with scalable platforms and comprehensive tools that drive results, but they often come with limitations in product development that don’t meet the needs of individual clients. Over the last year, Georgia State University’s Donor Engagement and Communications team has used data analysis, strategic engagement and personalized outreach to develop an internal donor experience program focused on long-term results: the acquisition and retention of mid-level donors with the aim of carrying them through the “murky middle” and establishing them as our next generation of major donors.
Speakers: Alison Mercer, Executive Director, Donor Engagement & Communications, Georgia State University, Hannah Davis, Pipeline Prospect Analyst, Georgia State University, Michael Rohling, Director, Advancement Communications, Georgia State University
Competencies: Industry or Sector ExpertiseStrategic Thinking
1:45 PM - 2:45 PM ET
An Exploratory Approach to Predictive Modeling
Much of the conversation about improving predictive models focuses on finding the optimal model technology, such as linear regression, logistics regression, classification trees, etc. We argue that there should be just as much focus on Exploratory Data Analysis (EDA) techniques by exploring, diagnosing and transforming the data - before, during and after the modeling process. We will also demonstrate how to apply different Exploratory Data Analysis (EDA) techniques to find optimal transformation and identify outliers.
Speakers: John Sammis, Senior Vice President, Data Analytics, CCS Fundraising
Experience Level: Level 4