
All Sessions
DRIVE 2024
4 Results Found
12:30 PM - 4:30 PM ET
Roadmap for your Data Governance Journey
Managing your data for the benefit of your organization is not a destination but a journey. It’s a journey that ultimately matters to your organization’s bottom line and success in making data informed decisions within today’s competitive fundraising environment.
In this interactive workshop, we’ll cover basic data governance concepts and models. These concepts and models will be leveraged to develop a roadmap for tackling some of the challenges that you and your fellow attendees are facing in starting up or maturing your data governance program.
In this interactive workshop, we’ll cover basic data governance concepts and models. These concepts and models will be leveraged to develop a roadmap for tackling some of the challenges that you and your fellow attendees are facing in starting up or maturing your data governance program.
Speakers: Christopher Amherst, Director, Data Management, University of Chicago
Competencies: Industry or Sector ExpertiseStrategic Thinking
10:15 AM - 11:15 AM ET
The Power of Personalization: Key Strategies for using AI and Other Tech
Personalization matters, and in today's world of AI-driven technology, truly personalizing the donor experience is possible for any size organization. Join this session to see how new technology can help you change your outreach from "send everything to everyone" to producing a truly tailored experience for each donor. Hear key metrics from millions of communications about the power of personalization and how it can more than triple open rates. And hear how St. John's University transformed engagement with new technology that allows for personalization at scale. It's time to do donor engagement smarter, and if you're ready to ignite the passion of individual supporters using new tactics, this session is for you.
Speakers: Solomon Grey, Senior Project Manager, RNL, Nicholas Herman, Vice President & Consultant, Ruffalo Noel Levitz
Competencies: Strategic ThinkingIndustry or Sector Expertise
2:30 PM - 3:30 PM ET
Turning your D- Data into A+ Data: Improving your Data Quality by Assessing and Remediating
At our educational institutions, we use assessments and remediation for better student outcomes.
So, how can you improve your data outcomes?
In this session – we’ll cover how to leverage the data quality life cycle to improve your data.
By grading your data (on consistency, validation, and recency) and remediating the elements that aren’t passing the grade – you can ensure that every data outcome is "better".
So, how can you improve your data outcomes?
In this session – we’ll cover how to leverage the data quality life cycle to improve your data.
By grading your data (on consistency, validation, and recency) and remediating the elements that aren’t passing the grade – you can ensure that every data outcome is "better".
Speakers: Christopher Amherst, Director, Data Management, University of Chicago
Competencies: Strategic ThinkingIndustry or Sector Expertise
1:45 PM - 2:45 PM ET
A Home-Grown DX Ecosystem: Building a Sustainable Donor Pipeline
As personalized and curated experiences continue to take over digital and commercial spaces, donor engagement teams must continually innovate to keep up. All-in-one solutions can provide small teams with scalable platforms and comprehensive tools that drive results, but they often come with limitations in product development that don’t meet the needs of individual clients. Over the last year, Georgia State University’s Donor Engagement and Communications team has used data analysis, strategic engagement and personalized outreach to develop an internal donor experience program focused on long-term results: the acquisition and retention of mid-level donors with the aim of carrying them through the “murky middle” and establishing them as our next generation of major donors.
Speakers: Alison Mercer, Executive Director, Donor Engagement & Communications, Georgia State University, Hannah Davis, Pipeline Prospect Analyst, Georgia State University, Michael Rohling, Director, Advancement Communications, Georgia State University
Competencies: Industry or Sector ExpertiseStrategic Thinking