RFM analysis is a great first step to analyzing and grouping your donors. By summarizing their giving history and ranking by Recency, Frequency, and Monetary values, you can cluster donors into smaller comparable groups. This can help with identifying possible future prospects, searching for a target donor audience, and allow for more personal communications to each group.

All organizations are striving for continuous improvement, and getting feedback from your stakeholders is essential to that goal. One of the best ways to get that feedback is by surveying your constituents - students, families, employees, alumni and/or donors. Learn how to conduct your own survey research, even on a modest (or non-existent!) budget, and collect actionable data to help you improve your organization.