
All Sessions
DRIVE 2024
5 Results Found
10:15 AM - 11:15 AM ET
Let's Get Creative: Automating Data Collection and Marketing Communication
"Join us for an interactive and guided panel discussion on automating the collection of marketing data, processing this data (ingest, deduplication, matching), and analyzing the data collected (visualize, report, insight delivery).
In this session, plan to have open, casual dialogue with the panelists and your DRIVE peers on innovative strategies that streamline the automation of marketing communications such as event data, survey feedback, web analytics, social media, or email interactions. Whether you are just starting with your first survey, or you are looking to find solutions to better marketing automation, you will walk away from this session with useful perspectives on automation and practical applications of data collection."
Speakers: Quinlan Stein, Market Research Analyst, Kansas State University Foundation, Ying Ma, Chief Information Officer, UCLA External Affairs, David Allyn, Director of Data Intelligence, UCLA External Affairs, Kim Rich, Senior Director of Advancement Services and Operations, Sidwell Friends School
Competencies: Business and Financial AcumenStrategic Thinking
11:30 AM - 12:30 PM ET
Creating A Common Language And Using Data To Drive Decisions
Sometimes, we’re asked questions that feel like they’re in a different language. At times, we really are speaking two different languages and translation is a challenge. But all languages have some things in common and with a little work, you can often find creative solutions to communicate with one another.
Have you been asked to articulate and support your request for expanded staffing? What about being asked to predict cash receipts for University budgets during times of economic uncertainty? The finance office or Dean wants to see one thing, but your fundraising database isn’t exactly aligned.
This session will present several ways existing data can be used to help development leadership clarify the need for additional staff resources, articulate the impact gift officers have on total fundraising results, and demonstrate ways in which past and projected staffing and cash receipts can predict cash flow in a language both sides understand. No shouting, pointing, or 'cave speak' required.
Speakers: Marie Dizazzo Wilson, Senior Director of Development Information and Donor Services, Yale School of Medicine | Yale University
Competencies: Strategic ThinkingBusiness and Financial Acumen
2:30 PM - 3:30 PM ET
Setting the Standard: A Case Study in Building a Funds Management Program Driven by Data
Are our donor funds being utilized? Are there any fund issues we need to address? Should we be worried when we send out our annual donor fund reports? If you’ve ever had these concerns, you’re not alone. In recent years, many nonprofit organizations have been grappling with similar questions, finding little guidance on this vital aspect of any advancement operation. Join us in this session as we look at the University of Nebraska Foundation’s journey to grow its funds management team from the ground up, leveraging donor fund data along the way. It’s time to bring the discussion on funds management challenges out of closed-door conversations and begin an industry dialogue to identify what tools, resources, and standards need to be in place to successfully manage and steward donor funds. Whether you are new to funds management or seasoned in the field, come prepared to share your experiences and glean insights from others in this collaborative space.
Speakers: Aaron Rouse, Director of Fund Stewardship and Management, University of Nebraska Foundation
Competencies: Strategic ThinkingBusiness and Financial Acumen
Experience Level: Level 4
10:15 AM - 11:15 AM ET
Learning By Doing: Evaluating and Demystifying Artificial Intelligence
Across industries and in our personal lives, people are exploring the possibilities of generative Artificial Intelligence. In this brave new world, organizations are often independently developing policies around the use of tools like ChatGPT and Bard. Hear about institutional approaches; what peers wish they had known; and outcomes of early projects whether they were successful or not.
Speakers: Jennifer Buckey, Director of Business Intelligence, Dartmouth College
Competencies: Strategic ThinkingBusiness and Financial Acumen
1:45 PM - 2:45 PM ET
An Exploratory Approach to Predictive Modeling
Much of the conversation about improving predictive models focuses on finding the optimal model technology, such as linear regression, logistics regression, classification trees, etc. We argue that there should be just as much focus on Exploratory Data Analysis (EDA) techniques by exploring, diagnosing and transforming the data - before, during and after the modeling process. We will also demonstrate how to apply different Exploratory Data Analysis (EDA) techniques to find optimal transformation and identify outliers.
Speakers: John Sammis, Senior Vice President, Data Analytics, CCS Fundraising
Experience Level: Level 4