Data is an institution’s most valuable asset, but only if it’s accessible and actionable. In this session, we’ll explore how to implement data hygiene best practices during a CRM transition, ensuring that only relevant, usable information makes the cut. Learn how to leave behind data that no longer serves your institution, transform valuable data to fit the future-state data model, and maintain long-term data integrity to support smart, data-driven decisions.

Since 2018, the Universidad del Norte's Alumni Office has measured alumni engagement through the Connection Indicator, tracking thirteen variables across categories like involvement, volunteering, and donations, based on CASE insights. In 2023, data analytics and multivariate analysis were introduced, identifying behavior patterns and helping better understand the 40% of alumni (60% in 2024) who engage most with institutional services. This has led to the creation of six alumni clusters, enabling more targeted communication and relationship strategies across key areas like career placement, tracking, and engagement management.

In the competitive field of fundraising, maximizing donor engagement and optimizing portfolio management are key to success. Power BI, a leading business intelligence tool, enables development professionals to transform raw fundraising data into dynamic dashboards that provide real-time insights into donor behavior, pipeline health, and key performance indicators (KPIs). This presentation will focus on how to use Power BI to build effective dashboards that track essential fundraising metrics, helping fundraisers and development officers make data-driven decisions to enhance portfolio management. The goal of this presentation is to demonstrate how Power BI can be utilized to create and customize dashboards specifically designed for fundraising and portfolio management. Attendees will learn how to track donor movement, visualize portfolio performance, and monitor key metrics such as gift officer activity, prospect pipeline, and donor retention. This session will highlight best practices in dashboard design to support strategic fundraising decisions.

The presenter will share three specific examples of how he identified a problem with fundraiser behavior, developed and implemented a solution, and succeeded in changing fundraising behavior. As an individual major gifts fundraiser, the leader of a lead annual gift officer team, and the Interim Vice President of Advancement, each example addresses how reporting and assessment tools were incorrectly configured to encourage exactly the wrong behaviors. By partnering with advancement services team members to develop more effective management tools and aligning reports and metrics to the true definition of success, the presenter effectively reshaped fundraising behavior and improved bottomline outcomes.

While the definition of a “major” gift varies according to institution size, mission, and community, the quest to identify and rank the best prospects is as old as Advancement itself. We have all faced the challenge of building a top donor model when only a tiny fraction of donors make gifts at or above their threshold for a substantial gift. In this session, we’ll talk about how we overcame the challenges of small sample sizes, incomplete and sparse data, and administrative data that imperfectly captures business practice to develop an approach to major gift prospect prioritization. We’ll describe how our methods have evolved over the years to the solutions that underlie our current reporting tools. Arriving at actionable insights is only half the battle. Our largest challenge has been marketing the math to fundraising professionals that go by gut. We will close out with a demonstration of a Tableau tool that brings this research to life. We hope this presentation serves as Part 1 of our story, and intend on pitching deployment and lessons learned at CASE DRIVE 2026.

Are you ready to take your data strategy to the next level? Join the CMU Analytics team to learn how to leverage Snowflake, Salesforce, and Tableau to achieve better outcomes. Discover best practices and real-world examples of how these platforms can streamline workflows, improve data accuracy, and provide deep insights through interactive dashboards. This session is ideal for professionals in advancement teams at universities who want to stay ahead in today's data-driven world. Attendees are encouraged to bring their laptops to follow along.

Everyone wants to make “data informed decisions” especially during periods of strategic planning and solicitation plan development. Yet, we often underutilize vital data-informed positions such as Prospect Development, which traditionally is viewed as a resource primarily for leadership and major giving. But what would it look like if we took prospect development and applied advancement data analytics to serve as a resource for all University Advancement? Come learn from Texas State University how their restructuring took prospect development, data analytics, and business processes and turned it into a strategic arm serving the entire advancement organization. Learn about holistic pipeline development when leveraging both prospect development and analytics together to advise and inform strategy development for alumni relations, annual giving, AND major giving.

Dive into the strategies, tools, and workflows needed to create and sustain impactful alumni employment dashboards at your organization. Drawing on their experience with projects across multiple institutions, the speakers will share actionable insights on cleaning and classifying data to support the objectives of multiple functional groups, aligning outputs with institutional priorities, scaling initiatives, , and fostering sustainable workflows. Designed for advancement teams of all sizes and technical expertise, this session offers a roadmap to harnessing employment data for strategic decision-making and deeper alumni engagement.

In fundraising, it is often difficult to calculate the probability that a given prospect will make a gift, or the likelihood that our organization will reach a specific fundraising dollar goal. The usual measures used in identifying probability don’t always work when it comes to human activity, and donative behavior is no different.
During this presentation, Dr. Gregory Duke will review several methods of identification of probability and identify which of these methods can give you a better understanding of your prospects’ likelihood to give. Dr. Duke will also use other measures of probability used in games, sports, medicine, and nature to illustrate the depth and breadth of donor possibilities. Lastly, Dr. Duke will demonstrate a technique to put all these together to create a predictive model of donor behavior over time.

Recent trends in U.S. giving indicate a consistent decline in donor retention rates over the past decade. This trend threatens the sustainability of crucial programs and initiatives. To combat this, organizations must harness the power of data-informed strategies to better understand donor behaviors, identify gaps, and optimize outreach efforts.
This presentation will explore innovative ways to leverage data analytics to reverse declining donor trends. Key areas of focus will include donor segmentation, predictive modeling, personalized communication strategies, and the significance of donor lifecycle analysis. By integrating these approaches, we aim to cultivate more meaningful relationships with donors, enhance retention rates, and foster long-term support.