Brand, Advocacy and Reputation - Who Do You Think You Are!
9:00 AM - 10:15 AM GMT
Speaker(s): Sarah Bostock, Associate Director of Marketing and Advancement, Head of Strategic Marketing, Loughborough University, Raman Sarpal, Deputy Director of Marketing, Anglia Ruskin University
Plenary
In a competitive market universities need to differentiate through their brand and reputation both in the UK and globally. This session goes through what makes a good university brand and how do you implement it for maximum impact. We will look at advocacy as a superpower and share some case studies and learnings from organisations that have implemented effective brand strategies.
