Marketing and Communications Institute 2025
Faculty-led tutor groups will help you put your learnings into practice whilst building your professional network, plus receive advice and guidance on how to curate your career within HE.
Learning Objectives
- Understand the challenges facing Marketing and Communications colleagues within the sector as well and introduce the concept of integrated advancement teams.
- Gain a better understanding and the potential practical applications for the use of AI in marketing and communications.
- Explore the role reputation plays in the fortunes of an organisation and examine the theory of reputation management by providing best practice examples from across the sector and beyond.
- Use data and research to guide marketing decisions and develop key metrics to measure success.
- Understand the process of assigning resources to support brand development and achieve brand awareness across, and for, your institution.
- Identify the elements of an effective, compelling content strategy (or campaign)
- Enhance your interpersonal skills to build strong professional relationships.
Tutor groups
Your tutor group will be facilitated by an experienced faculty member and you will get advice on how to curate your career within HE and build your professional network.
Small Group, Faculty-Led advisory meetings designed to target essential content covered each day. Peer-to-peer networking opportunities
Testimonials
"I couldn’t have asked for a better experience. The sessions were perfectly pitched and packed full of relevant takeaways. It was a pleasure to learn from such experienced marketing professionals, who were highly knowledgeable, but also incredibly approachable.
I left feeling prouder than ever to be a HE marketer and incredibly excited for the future! Huge thanks to CASE and everyone involved."
"Especially as someone newer to the field, it was a revelation in how marketing in HE is experienced by others across the country, and was incredibly useful for orienting myself in the market."
"Such an incredibly inspiring institute. After three days of sharing challenges, frustrations, aspirations and successes with my marketing peers from across Europe, I’ve come back to work feeling motivated and uplifted! I would highly recommend it to all HE marketers."
"Really valuable experience, great faculty sharing expertise and facilitating tutor group and a rare opportunity to meet like-minded marketing colleagues from across the sector."
"I couldn’t have asked for a better experience. The sessions were perfectly pitched and packed full of relevant takeaways. It was a pleasure to learn from such experienced marketing professionals, who were highly knowledgeable, but also incredibly approachable.
I left feeling prouder than ever to be a HE marketer and incredibly excited for the future! Huge thanks to CASE and everyone involved."
"Especially as someone newer to the field, it was a revelation in how marketing in HE is experienced by others across the country, and was incredibly useful for orienting myself in the market."
"Such an incredibly inspiring institute. After three days of sharing challenges, frustrations, aspirations and successes with my marketing peers from across Europe, I’ve come back to work feeling motivated and uplifted! I would highly recommend it to all HE marketers."
"Really valuable experience, great faculty sharing expertise and facilitating tutor group and a rare opportunity to meet like-minded marketing colleagues from across the sector."
