Before arriving for the Institute, delegates will be divided into tutorial groups, each led by a faculty member. These small group meetings are sprinkled throughout the Institute and will serve as touch points to ensure you’re getting what you need out of each of the sessions and the Institute as a whole. These tutorial groups are also an excellent opportunity to share challenges you're currently facing in Alumni Relations/Marcomms and learn from group members how you can address these.

Learning Objective: Understand the challenges facing Marketing and Communications colleagues within the sector as well and introduce the concept of integrated advancement teams.

In management literature there are a wealth of good practise models available that underpin successful strategy development. During such periods of intense competition and uncertainty taking a systematic yet dynamic approach to strategic planning is critical. This session will share some of the core aspects of these models as well as demonstrating how they can be practically applied in a HE context for maximum impact. Themes will include broader strategic alignment, key stakeholder engagement, cultural transformation and change management, and effective target setting and performance metrics. Learning objective: Understand the fundamental building blocks of effective strategy development and have the confidence to put them into practise.

In today’s data-driven landscape, effectively harnessing data is crucial for informed decision-making across the marketing spectrum, encompassing product development, pricing strategies, and engagement initiatives. This session delves into the strategic utilisation of data to enhance marketing decisions and introduces the newly developed CASE Insights Framework for Brand and Reputation Metrics in Education. This framework addresses the critical need for consistent measurement and evaluation practices in marketing and communications within the education sector. Learning objective: Learn how to use data strategically to improve decision-making across marketing activities and gain an understanding of the CASE Global Framework and how it can be applied to measure and strengthen brand and reputation in education.