Marketing Strategy 101
In management literature there are a wealth of good practise models available that underpin successful strategy development. During such periods of intense competition and uncertainty taking a systematic yet dynamic approach to strategic planning is critical. This session will share some of the core aspects of these models as well as demonstrating how they can be practically applied in a HE context for maximum impact. Themes will include broader strategic alignment, key stakeholder engagement, cultural transformation and change management, and effective target setting and performance metrics.
Learning objective: Understand the fundamental building blocks of effective strategy development and have the confidence to put them into practise.