In today’s data-driven landscape, effectively harnessing data is crucial for informed decision-making across the marketing spectrum, encompassing product development, pricing strategies, and engagement initiatives. This session delves into the strategic utilisation of data to enhance marketing decisions and introduces the newly developed CASE Insights Framework for Brand and Reputation Metrics in Education. This framework addresses the critical need for consistent measurement and evaluation practices in marketing and communications within the education sector.

Learning objective: Learn how to use data strategically to improve decision-making across marketing activities and gain an understanding of the CASE Global Framework and how it can be applied to measure and strengthen brand and reputation in education.