Content Strategy
2:30 PM - 3:30 PM GMT
Speaker(s): Justin Cole, Executive Director of External Relations, Newcastle University, Etan Kinsella McLennan, Digital Content Manager, Royal College of Art, Philippa Brock, Head of Communications, Media and Events, University of Sunderland, Stephen Thompson, Head of Digital, University of Sheffield
Plenary
Content is king, as the saying goes, but how should it be deployed within universities? This panel, which represents the best and brightest content gurus in the UK’s HE sector, will provide their reflections on developing content for your institution. It will help you to understand the Why?, the Who? and the How? of content strategy. Learning Objective: Identify the elements of an effective, compelling content strategy (or campaign)
