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Social Media and Community
Social Media and Community
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4:00 PM - 5:00 PM ET
Going for GOLD
Engaging recent graduates is typically top of mind for many alumni engagement and annual giving teams. Social media plays a big role in helping Graduates Of the Last Decade (GOLD) alumni stay connected to their university. In this presentation, we'll look at how to leverage social media to stay in touch with GOLD alumni, how to help keep them engaged after graduation, and how to capitalize on university-wide wins to keep GOLD alumni proud of their alma mater.
Speakers: Katy Henchy, Social Media Manager, University of Connecticut Foundation, Inc
Competencies: Strategic ThinkingRelationship Building
Experience Level: All LevelsAll Levels
2:30 PM - 3:30 PM ET
Leveraging Artificial Intelligence for Small Teams: Boosting Efficiency and Productivity
How can artificial intelligence make daily tasks your small team does more efficient? Integrating AI into your workflow benefits the frequency and quality of the content your marketing/communications team produces. Programs such as ChatGPT and Bard, as well as in-app AI tools in the Adobe Suite, Canva, and more, can play a role in every MarCom task—from writing an effective social media caption to publishing a professional podcast. Partner with your school's IT department to understand and establish guidelines for your organization’s safe use of AI. With the support of IT, maximize your use of AI and strategize to be prepared for future emerging technologies.
Speakers: Kim Devine, Content Marketing and Copywriting Specialist, Ridgefield Academy, Kosta Myzithras, Director of Technology, Ridgefield Academy/Landmark Preschool
Competencies: Industry or Sector ExpertiseStrategic Thinking
Experience Level: All Levels