Adrian joined More Partnership in January 2022 as a Partner, and alongside More's community of experts he now works with a range of organisations across sectors globally to help them achieve their philanthropic ambitions. Before More he led all Advancement activity at University College London (UCL) since 2011.

With extensive leadership experience, he has over the last twenty years developed a deep understanding of effective practice across every aspect of fundraising and supporter engagement, as well as experience of nurturing and leading large, high-performing teams. At UCL he helped to drive one of Europe’s largest and most successful fundraising campaigns. 

As Executive Director of Development at UCL, he led advancement activity in a department of 85 people, incorporating fundraising, alumni relations, communications and development operations, and was integral to the design and delivery of the UCL's £600m campaign, which closed early in 2020 having exceeded the target and achieving over 260,000 volunteering hours. Critical to this success was the way in which Adrian built trusted relationships with institutional leaders, senior volunteers, global philanthropists and high-profile academics and clinicians.

Adrian began his career at Birkbeck, University of London, where he helped establish the College’s first development function. He continued to build his career in individual and major giving at Imperial College London, before returning to Birkbeck in 2007 to lead the highly successful development and alumni relations teams.

In 2010, Adrian was awarded the inaugural Iain More Award which recognises the outstanding achievements of a development professional. He has also contributed extensively to insights and training across the philanthropy sector, not least through this work with CASE – including in his current role on the CASE Commission on Philanthropy (2021-23) and through the Spring Institute in Educational Fundraising (including three years as Chair).

Chicago resident Bob Burdenski is a twenty-year friend of CASE Europe and an internationally-recognized expert, author and consultant in annual and regular giving fundraising strategies. He has worked with more than 200 institutions around the world, and is the author of the best-selling CASE books Innovations in Annual Giving: Ten Departures That Worked, More Innovations in Annual Giving: Ten Global Departures That Worked, and the new CASE e-book, Online Innovations in Annual and Regular Giving: Ten Dozen Departures That Worked.

Burdenski is a ten-time faculty member of the annual CASE Europe Spring Institute in Educational Fundraising at Loughborough University. In this role, he has taught hundreds of CASE Europe fundraisers their introduction to regular giving. He has also presented multiple CASE Regular Giving Masterclasses in the UK over the years, and presented CASE's first-ever regular giving programs in Japan, India, Australia, New Zealand, Hong Kong, Ireland and Singapore. This past month, he served as chair of the CASE Institute for Senior Annual Giving Professionals.

Known for sharing many examples from many institutions in his talks, he is a 2008 recipient of the CASE Crystal Apple for his excellence in educating - and entertaining - his audiences.

Kirsty MacDonald has enjoyed a career encompassing director level positions in leading educational and cultural institutions over thirty years in the UK and Canada. For almost seven years she has been Deputy Principal (Advancement) at the Royal Academy of Music and in summer 2022 was awarded an Hon FRAM for her achievements there. A member of the senior management team, she leads strategic planning and is  responsible for external relations including fundraising, marketing, communications, audience engagement and alumni relations. She devised and launched the largest fundraising campaign for a music college, outside the US, with a target of £60m. 
 
Kirsty has delivered transformational outcomes in every role she has taken on, which includes fundraising leadership roles at the universities of Cambridge, Edinburgh and Oxford (Wadham College). Her previous experience across higher education and the arts includes London Business School, English National Opera, the Orchestra of the Age of Enlightenment and Glyndebourne. A mentor to several fundraising leaders, she is well known throughout the UK Advancement sector, often invited to speak at national conferences in higher education and serves as the Chair of the CASE Europe Trust. Kirsty has an Honours BA from the University of Toronto and in 2009 was awarded an MA Oxon. 

Jennie is Managing Director of Advancement Services at the University of Cambridge leading a team of 55 professionals working across information services, gift & data management, prospect research & portfolio management, business intelligence, talent, finance, and other services. She also leads on strategy, planning and performance for the department.

Prior to this Jennie built the successful advancement operations consultancy, Alveo Consulting, working with a range of clients over 8 years including most of the Russell Group universities, National Trust, Cancer Research UK, National Theatre and a number of schools.

She built her experience as Director of Development Strategy and Operations at University College London for over 10 years, where she managed fundraising operations and led strategy and planning for their £600m campaign.

A firm believer in sharing experience, driving improvement and giving practical support to those in the sector, Jennie is a sought-after speaker, trainer, mentor and coach. She is a CASE Laureate, in recognition for her volunteering service, and has held a CASE Crystal Apple since 2016. Jennie was chair of the inaugural CASE Development Services conference in 2008 and remains a member of the planning committee all these years later.

Chris Murphy is Director of Development at the National Theatre where he leads a department of 32 (plus 5 in New York) which raises £14 million per year across individuals, corporates and trusts and foundations.

He returned to the NT after an eight year stint in higher education at Birkbeck, University of London, where he was Director of Development and Alumni. Motivated by Birkbeck’s unique position as an evening university with social mobility at its core, Chris and his department were responsible for growing Birkbeck’s philanthropic ambitions and helping develop a culture of philanthropy within the College.

After studying French and German at the University of Manchester, Chris began his career by spending three years at Richmond Associates where he recruited senior-level development staff to leading organisations in the higher education, arts and charity sectors.

Chris attended the Spring Institute in 2008 and since then has spoken frequently at CASE events including the annual conference and chairing the Major Gifts Asking Workshop.

An accomplished and successful fundraiser, Lorna spent the past 35 years at McMaster University where she has been engaged in securing some of the largest charitable gifts in Canadian history.  She led two university-wide, comprehensive campaigns, both with a focus on volunteer and academic participation.  She has also structured and led targeted campaigns for McMaster's Museum of Art and Faculty of Health Sciences, the University's Student Centre, and secured support for numerous endowments establishing scholarships, bursaries, chairs, and professorships. An accomplished and successful fundraiser, Lorna spent the past 35 years at McMaster University where she has been engaged in securing some of the largest charitable gifts in Canadian history.  She led two university-wide, comprehensive campaigns, both with a focus on volunteer and academic participation.  She has also structured and led targeted campaigns for McMaster's Museum of Art and Faculty of Health Sciences, the University's Student Centre, and secured support for numerous endowments establishing scholarships, bursaries, chairs, and professorships.

An internationally recognized teacher and facilitator in the fields of Higher Education and Institutional Advancement, Lorna has shared her expertise with educational, cultural and charitable organizations around the world.  She is the recipient of numerous international awards for excellence in teaching and leadership, and is a sought-after speaker and coach on business, social and dining etiquette, frequently working with students to improve their confidence and knowledge as they launch their careers.

Lorna's volunteer leadership has been extensive and global with a three-decade commitment to the Canadian Council for the Advancement of Education (CCAE), the Council for the Advancement and Support of Education (CASE), and the Canadian Association of Gift Planners (CAGP).  Her contributions have included various volunteer roles as national and regional chair, conference chair, Board Trustee, Director, special advisor, and CASE Laureate.