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Summer Institute in Communications and Marketing 2023
Summer Institute in Communications and Marketing 2023
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2:00 PM - 3:00 PM CT
CASE Summer Institutes Welcome and Opening Session
Speakers: Mike Barzacchini, Director of Marketing Services, Harper College, Heidi Hansen McCrory, Vice President for Development, Furman University, William Pierce, Associate Vice President of Alumni Engagement, Office of Alumni Engagement, The University of Toledo Foundation, Carrie White, Vice President of Technology, Information & Philanthropic Strategy, University of Cincinnati Foundation
3:30 PM - 4:30 PM CT
SICM Opening Session - Welcome & Faculty Introductions
Speakers: Mike Barzacchini, Director of Marketing Services, Harper College
8:30 AM - 9:30 AM CT
All-Institutes Plenary: Practicing Diversity, Equity, Inclusion, and Belonging (DEIB) in Advancement
Inclusive philanthropy requires deliberate actions that permeate throughout advancement organizations. Advancement services, alumni relations, fundraising, and marketing and communication professionals will learn DEIB advancement strategies and work to develop a skill set that will add value to their organization.
Speakers: Jessica Elmore, Senior Director of Diversity, Equity, Inclusion, and Belonging Training (DEIB), CASE
10:00 AM - 11:00 AM CT
You're a New Leader, Now What
Imposter Syndrome: Don’t let it hinder your success! Are you a new or emerging leader? Or have you climbed the proverbial ladder and still feel like a fraud? Then this session is for you. Using a live (and confidential) interactive platform, in this session, you will learn that you are not alone! Let’s discuss Imposter System and how to overcome negative self-talk to increase your level of influence and positively impact your career.
Speakers: Toya Webb, Chief Marketing, Communications and Government Relations Officer, Elgin Community College
10:00 AM - 11:00 AM CT
Remember This!
A session about memory and strategies to help your audience remember and take action after you communicated with them.
Speakers: Gustavo Segui, Director of Marketing & Advancement, International School of Curitiba
10:00 AM - 11:00 AM CT
Did Someone Say Data? Metrics and Outcomes
Data is at the heart of many decisions we need to make in Advancement. Whether qualitative or quantitative, anecdotal or scientific, data should be the driving force behind the analysis of effective alumni and donor engagement. Data-informed strategies and tactics can lead to the outcomes you desire for your campus. During this session, we will discuss the importance of data and how to best leverage the information you have at your disposal to improve engagement outcomes.
Speakers: William Pierce, Associate Vice President of Alumni Engagement, Office of Alumni Engagement, The University of Toledo Foundation
10:00 AM - 11:00 AM CT
Know Your Campus VIPs - Very Important Partnerships
Speakers: Armin Afsahi, Vice President for Alumni Relations and Development, University of Chicago
10:00 AM - 11:00 AM CT
An Intro to Donor Prospect Management and Research
Finding that “needle in the haystack” prospect is exciting for any fundraiser and a strong relationship with the Prospect Management and Research teams can be the key to success. We'll explore tools and approaches that will help you identify high value prospects, optimize your portfolio and work with your prospect management and research to team to hit your goals together during this session.
Speakers: Lacie LaRue, Assistant Vice President Advancement Strategies and Technology Innovation, University of Oregon
10:00 AM - 11:00 AM CT
Affinity Based Engagement That Leads to Giving
Speakers: Trish Jackson, Chief Advancement Officer, Northfield Mount Hermon School