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Summer Institute in Communications and Marketing 2023
Summer Institute in Communications and Marketing 2023
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10:00 AM - 11:00 AM CT
Campaigns 101 and Basics of Campaign Management
All successful campaigns have four essential pillars: 1) Case; 2) Leadership; 3) Prospects; 4) A Plan. The absence of any one of these ingredients spells failure. Join us as we walk through a comprehensive campaign plan and review the essentials for success.
Speakers: Chris Clarke, Associate Vice President, Duke University
10:00 AM - 11:00 AM CT
Getting Face to Face with Prospective Donors: The Art of Asking Strategic Questions
Strategic and generative conversations are at the heart of our work. Questioning and listening are powerful life skills. First, they will help you create productive donor relationships. What organizations do you support with your philanthropy? Where are we on your list of philanthropies? How do you make your philanthropic decisions? What has been your most meaningful gift? Quality questions elicit amazing information that will guide you in the solicitation process and help you build relationships on campus with your supervisor, peers and faculty members. Learn how to develop questions instead of talking points that will inform your gift strategy, advance relationships, and result in a joyful, generous "Yes" to your request for increased engagement with your institution, a significant gift to one of your priorities or for whatever you were hoping that volunteer or colleague would do to help you achieve your goals.
Speakers: Karl Miller Lugo, Vice President for Advancement and Alumni Engagement, University of Texas at San Antonio
10:00 AM - 11:00 AM CT
Getting to Know Your Campus Partners
Curious? Good, you’re in the perfect profession. One of the greatest privileges of working in education is in a community filled with unbounded ambition. Yes, most academic-development interaction centers around prospect and donor work. This session will explore ways we can cultivate meaningful relationships with members of the academic and campus community to strengthen fundraising potential and expand our intellectual curiosity.
Speakers: Armin Afsahi, Vice President for Alumni Relations and Development, University of Chicago
10:00 AM - 11:00 AM CT
Gift Agreements & Compliance
What's a Gift Agreement? Why are they important? What should or shouldn't be in a Gift Agreement? We'll cover the critical importance of a properly written Gift Agreement and how it benefits both your institution and the donor. We'll also cover the various regulations and laws that impact Gift Agreements. Give you guidance on how to write appropriate Gift Agreements that meet your donor's requests while also staying compliant.
Speakers: Katie Harrell, Sr. Director Strategic Performance Management, University of Illinois at Urbana-Champaign
10:00 AM - 11:00 AM CT
Diversifying Your Database
Speakers: Shalonda Martin, Sr. Director of Advancement Services, Pomona College
11:30 AM - 12:30 PM CT
Bedrock
Are there a few principles we should keep top of mind before we make a move? Before we produce that case for support, admissions viewbook, media pitch, dean's speech, annual fund appeal, lecture poster, all campus announcement, grant proposal, event invitation, campus store t-shirt ... refrigerator magnet? There are. And you probably know them already or follow them intuitively. But let's name them. Discuss them. And ensure we're reaching our constituents, both head and heart.
Speakers: David Gibson, Vice President for Communications and Marketing, Middlebury College
2:00 PM - 2:00 PM CT
Marketing Plan 1
Get Ready to Go Forward - Marketing Research, Preplanning, and Goal-Setting
Speakers: Mike Barzacchini, Director of Marketing Services, Harper College
2:00 PM - 2:00 PM CT
Storytelling and Publications 1
Speakers: Matthew Jennings, Editorial Director, Middlebury College
3:30 PM - 4:30 PM CT
Inclusive Marketing
Why Diversity and Inclusion should be a Core Principle of Every Marketing Campaign. No longer are the days when marketing campaigns are effective simply because of a catchy slogan and celebrity endorsement. Even the most powerful brands have fallen prey to advertising mishaps. To attract and retain a diverse student body, your marketing strategy must be authentic, inclusive, and convey a sense of belonging. This visual presentation shares insights on campaigns that serve as a model as well as those that missed the mark. In this session, you will learn more about how brands (and institutions) are embracing Diversity and Inclusion as part of their overall marketing strategy and why it should be a core principle of every campaign.
Speakers: Toya Webb, Chief Marketing, Communications and Government Relations Officer, Elgin Community College