Why do some fundraising & advancement professionals thrive where others struggle? What can we learn from individuals who arrive at the highest levels of performance? How might recent studies of expert performers inform our approach to our work? We will explore these questions and review techniques that are essential to our craft. Join us and discover why advancement stars are made and not born.

Your Marketing Roadmap. If you work in advancement, you are always in a campaign. You might be building communities, raising awareness, or soliciting donor dollars. Mapping an audience-centric campaign plan will inform your tactical marketing approach. Learn Ashley’s framework for designing effective campaign plans. She’ll cover tactics to build and organize your audience; make connections through creative content–storytelling, digital downloads, and campaign landing pages; and strategies to increase conversion and retention rates. Attendees should come ready to tackle their next big campaign and create a roadmap to: -Gain more followers -Make meaningful connections -Drive conversions -See more people retained year over year

Defining your positioning and strategic advantage.

How to define your aspirational ambition to accomplish your marketing goal.

What can a career path in advancement look like? A straight line? A squiggly doodle? Career decision making - should I stay or should I go? Join a panel of exceptionally talented faculty to discuss careers in fundraising and lessons learned and unlearned.