Higher education has always included scandal and crisis, but some institutions weather reputation management better than others. Learn how to increase your chances of avoiding that worst-case scenario. This session isn’t focused on scaring you about the perils of a crisis— we’ve all witnessed how institutions have fared and know the risks. During our time together, hear how you can be a resource in advance of a crisis, how to define processes and institutional values outside of a crisis situation, and tips for assisting your leaders and institution should they face a high-profile problem or an actual crisis. Teresa will provide a realistic and pragmatic review of higher education crises and provide attendees with a to-do list for summer planning and strategizing, and a to-don’t list in advance of what is shaping up to be a politically charged semester.