All Sessions
Summer Institute in Communications and Marketing 2024
Summer Institute in Communications and Marketing 2024
Filter By:
Session Type
Topic
Sector
Experience Level
Disciplines
Competencies
53 Results Found
2:00 PM - 3:00 PM CT
CASE Summer Institutes Welcome and Opening Session
More than ever, the advancement disciplines rely on each other to ensure school and institutional success. Learn how cross-discipline collaboration works (and sometimes doesn't) from a panel of leaders in alumni relations, fundraising, advancement services, and communications and marketing. Discover the current state and coming trends in collaboration across advancement disciplines. Your institutes' chairs will share examples of how fundraising, advancement services, alumni relations, and communications and marketing.
Speakers: Sue Cunningham, President and CEO, Council for Advancement and Support of Education, Ashley Budd, Director of Marketing Operations, Cornell University, Heidi Hansen McCrory, Vice President of Development, Furman University, Katie Harrell, Senior Director of Strategic Planning and Organizational Development, University of Illinois at Urbana-Champaign, William Pierce, Associate Vice President of Alumni Engagement and Annual Giving, University of Toledo Foundation
3:30 PM - 4:15 PM CT
SICM Opening Session and Faculty Introductions
Speakers: Ashley Budd, Director of Marketing Operations, Cornell University, David Gibson, Vice President, Communications & Marketing, Middlebury College, Ravi Jain, Senior Associate Director, Digital Media and Web Development, Boston College, Matt Jennings, Editor, Middlebury Magazine and Editorial Director, Communications, Middlebury College, Dayana Kibilds, Vice President of Strategy, Ologie, Teresa Valerio Parrot, Principal, TVP Communications
4:30 PM - 5:30 PM CT
Advisory Group Meetings
Attendees will meet daily with advisory groups co-led by expert faculty members to debrief from the day’s learning and problem-solve in real-time.
8:30 AM - 9:30 AM CT
All Institutes Plenary: Diversity, Equity, Inclusion, and Belonging in Advancement: Understanding the State of Inclusion
Inclusive philanthropy requires deliberate actions that permeate throughout advancement organizations, but the current legislative and political climate is eroding these efforts. This session will help attendees understand “how we got here;” explore how advancement services, alumni relations, fundraising, and marketing and communication professionals can be active participants in DEIB advancement strategies, and how those new to the profession can develop a skill set that will add value to their organization.
Speakers: Rob Henry, Vice President, People, Culture, and Talent, Council for Advancement and Support of Education
10:00 AM - 11:00 AM CT
CASE Insider’s Guide – Utilizing Resources and Getting Involved
Whether you're just starting out or you’re a seasoned professional, join us as we explore our Summer Institute program and your CASE membership. We’ll talk through Institute community features and share tips to enhance your week in Madison. Discover how to leverage CASE's extensive educational opportunities, robust library, and volunteer opportunities to enhance organizational impact and your career.
Speakers: Terrance Smith, Senior Director of Student and Young Alumni Engagement, University of Georgia (UGA) Division of Development and Alumni Relations, Katie Young, Director of Alumni Relations, Greenhill School
10:00 AM - 11:00 AM CT
Getting Creative with AI
Looking for inspiration? In this session, you’ll see communication and marketing examples that use AI to solve problems, save time, spark creativity, and achieve successful outcomes. Plus, you’ll leave with a few AI best practices. Are you already getting creative with AI? As part of this session, you’re invited to share your AI success stories. Finally, you’ll hear about specific AI tools campuses are using now and what to look forward to trying next.
Speakers: Mike Barzacchini, Director of Marketing Services, Harper College
10:00 AM - 11:00 AM CT
Face to Face: The Art of Asking Strategic Questions
Strategic and generative conversations are at the heart of our work. Questioning and listening are powerful life skills. First, they will help you create productive donor relationships. What organizations do you support with your philanthropy? Where are we on your list of philanthropies? How do you make your philanthropic decisions? What has been your most meaningful gift? Quality questions elicit amazing information that will guide you in the solicitation process and help you build relationships on campus with your supervisor, peers and faculty members. Learn how to develop questions instead of talking points that will inform your gift strategy, advance relationships, and result in a joyful, generous "Yes" to your request for increased engagement with your institution, a significant gift to one of your priorities or for whatever you were hoping that volunteer or colleague would do to help you achieve your goals.
Speakers: Heidi Hansen McCrory, Vice President of Development, Furman University
10:00 AM - 11:00 AM CT
Mastering Your Craft – Pathways to Peak Performance
Why do some fundraising & advancement professionals thrive where others struggle? What can we learn from individuals who arrive at the highest levels of performance? How might recent studies of expert performers inform our approach to our work? We will explore these questions and review techniques that are essential to our craft. Join us and discover why advancement stars are made and not born.
Speakers: Armin Afsahi, Vice President for Alumni Relations and Development, University of Chicago
10:00 AM - 11:00 AM CT
The Art of Storytelling
For more than 10,000 years humankind has been moved by great stories. Stories have changed the course of history, been used to right wrongs, and to educate new generations. Each of our educational institutions is bursting with powerful, meaningful stories. As advancement professionals, we have the opportunity and the challenge to capture this vital information and bring it to life. Many believe that the best fundraisers are also exceptional storytellers. This elective session will dive into the techniques and approaches that will help anyone learn to tell a great story, including time to role play what you’ve learned with your classmates!
Speakers: Skylar Beaver, Assistant Director of Advancement, The Lawrenceville School, Ravi Jain, Senior Associate Director, Digital Media and Web Development, Boston College
10:00 AM - 11:00 AM CT
Campaigns 101
Fundraising campaigns are complex organisms. To bring essential investment into our schools, we need to engage thousands of constituents who have a broad range of interests, varied connections to the institution, and very busy lives. (Not to mention the wide array of internal stakeholders on our campuses who require care and feeding, too.) So, where to start? Together let’s cover some of the basics, including that foundational document—the case for support— which will lead us into discussion of the business that underpins campaigns and communications that can bring our institutions—values, mission, character, hopes, and dreams—to life.
Speakers: David Gibson, Vice President, Communications & Marketing, Middlebury College, Jim Piatt, Senior Vice President, University Advancement and External Affairs, Elon University