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Summer Institute in Communications and Marketing 2024
Summer Institute in Communications and Marketing 2024
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2:00 PM - 3:00 PM CT
Communication Workshop V: Deconstructing a Feature
In this craft workshop, we’ll break down an award-winning magazine feature story, discovering how a topic—a sizable grant to support digital scholarship (institutionally important, yes; scintillating to the reader, um, no)—evolves into a deeply reported, emotional narrative that tells a story that is not only difficult to ignore, but one readers will likely never forget.
Speakers: Matt Jennings, Editor, Middlebury Magazine and Editorial Director, Communications, Middlebury College
3:30 PM - 4:15 PM CT
Advisory Group Meetings
Attendees will meet daily with advisory groups co-led by expert faculty members to debrief from the day’s learning and problem-solve in real-time.
4:30 PM - 5:45 PM CT
Closing SICM Plenary: Bedrock and Institute Wrap-Up
Are there a few principles we should keep top of mind before we make a move? Before we produce that case for support, admissions viewbook, media pitch, dean's speech, annual fund appeal, lecture poster, all campus announcement, grant proposal, event invitation, campus store t-shirt ... refrigerator magnet? There are. And you probably know them already or follow them intuitively. But let's name them. Discuss them. And ensure we're reaching our constituents, both head and heart.
Speakers: David Gibson, Vice President, Communications & Marketing, Middlebury College