At the route of every successful marketing or communications project is a solid plan where everyone knows their role and has enough time to complete their tasks. How do we find this project utopia? Someone needs to claim the role of project manager, and your team leader is not always the best person for the job. Ashley holds “very good list maker” as one of her key identity traits and found herself serving as project manager in unofficial capacities for many projects early in her career. Learn how to step into the role of project manager and what each project must have in place to keep your marketing machine running.

Attendees will meet daily with advisory groups co-led by expert faculty members to debrief from the day’s learning and problem-solve in real-time.

Are there a few principles we should keep top of mind before we make a move? Before we produce that case for support, admissions viewbook, media pitch, dean's speech, annual fund appeal, lecture poster, all campus announcement, grant proposal, event invitation, campus store t-shirt ... refrigerator magnet? There are. And you probably know them already or follow them intuitively. But let's name them. Discuss them. And ensure we're reaching our constituents, both head and heart.