Program
Monday, July 22, 2024
10:00 AM - 5:45 PM ET
Conference Registration
Welcome to NYC! Stop by the registration desk starting at 10:00 AM to check-in and pick up your name badge for the conference.
Opening Keynote
1:00 PM - 2:30 PM ET
Welcome and Opening Keynote: Does the University have a Future?
In short, the answer is yes. But probably not in the form it takes today. The University will change its mission to emphasize “knowledge in place,” and its importance for creative place-making and economic development. It will become the principal site for the interface between human and artificial intelligence. It will shift its mission to concentrate on “making the future.” Given that the half-life of knowledge in the knowledge economy is ever-shrinking, there will no longer be “alumni;” rather, a student will be continually engaged with an institution to serve their unremitting need for knowledge acquisition. Because knowledge is playing a greater geostrategic role, the university will be a critical stakeholder in the global security system. The University is dealing with many significant challenges at the moment, from questions about its value proposition, to whether it adequately prepares the workforce, to its perceived ideological orientation. This presentation will be a visionary account of what the University can become.
Speakers: David Staley, Associate Professor of History, Design, Educational Studies, The Ohio State University
Elective Session
3:00 PM - 4:00 PM ET
Constructing An Enterprise-Wide Corporate Partnership Program
Most institutional leaders would agree that we are in a transformative period in higher education. Institutions must advance their value propositions while simultaneously engaging a changing workforce. Intentional new ways of doing business in a hybrid environment are essential to help us succeed. Partnerships both inside and outside of our institutions are important components of our collective success. The University of Central Florida (UCF) has developed an enterprise-wide corporate partnership program that addresses these issues. During this session, we will explore the problem, process, solution, and outcomes of the Pegasus Partnership program. Join us to learn more about how to implement a similar program on your campus.
Speakers: Christy Bertolo, Co-Founder, UNITE Corporate Engagement, Rodney Grabowski, Sr Vice President for Advancement & Partnerships; CEO UCF Foundation, University of Central Florida, Chris Svec, Co-Founder, UNITE Corporate Engagement
Competencies: LeadershipStrategic Thinking
Experience Level: Level 6 - Transforming Leader
Elective Session
3:00 PM - 4:00 PM ET
Critical Issues in Admissions: SCOTUS, Legacy and Other Concerns
In this session, Dr. Pérez will explore the critical issues facing admissions processes in higher education. He will delve into the recent Supreme Court cases that have sparked debates on affirmative action and diversity in admissions, the controversial practice of legacy admissions and its impact on equity and fairness in the admissions process and much more. Join us for an insightful and thought-provoking discussion on the key issues shaping admissions policies and practices in today's academic landscape.
Speakers: Angel Pérez, CEO, National Association for College Admission Counseling
Elective Session
3:00 PM - 4:00 PM ET
Generative AI in Advancement: Transforming Engagement and Philanthropy,
In an era where technology profoundly influences every aspect of higher education and institutional advancement, generative AI stands out as a groundbreaking force. This session aims to demystify and explore the potential of generative AI in revolutionizing advancement strategies. We will delve into practical applications, discussing how AI can enhance engagement, personalize outreach, and innovate in philanthropy. Our panel of leaders from diverse institutional backgrounds will provide real-world examples, showcasing AI's role in data-driven decision-making, alumni engagement, and fundraising. Attendees will gain insights into integrating AI into their advancement efforts, understanding both opportunities, implications, and ethical considerations.
Speakers: Stefan Byrd-Krueger, Chief Analytics Officer, ParsonsTKO, John Gough, Assistant Vice President of Advancement Data Operations, University of Texas at Austin, Heather Kopec, Executive Director, Annual Giving, Rice University, Christy Moss, VP of Membership and Marketing, University of Illinois at Urbana-Champaign, Jenny Cooke Smith, Sr.Director, CASE Insights Solutions, Council for Advancement and Support of Education
Competencies: Industry or Sector ExpertiseStrategic Thinking
Experience Level: Level 5 - Expert
Elective Session
3:00 PM - 4:00 PM ET
Raising Funds or Raising Reputation? Why Not Both?
Historically, advancement efforts have focused on raising money and creating a culture of philanthropy among “the family” - engaged alumni and long-time supporters. Over the last decade, there has been a rise in “relationship-building campaigns”. These marketing-led efforts leverage paid and earned media and raise awareness and reputation among less engaged and less familiar audiences. The desired outcomes are higher rankings, more prestige, and larger enrollments. Purdue University has invested significant resources in building its reputation beyond higher education and has garnered attention from media outlets and industry segments. What impact has this had on Purdue For Life - the university's philanthropic and alumni engagement arm? And how have university marketing and advancement coordinated their efforts to fundraise, friendraise, and build Purdue’s global reputation? The panel will discuss how this trend in integrated communications can enhance the efforts of any college or university.
Speakers: Rebecca Boucher, Assistant Vice President of Brand, Marketing, and Creative Services, Rutgers University, Kelly Hiller, Vice President, Marketing, Purdue University, Bill Faust, President, Ologie, Jessica McKesey, Chief Marketing Officer, University of Maryland
Competencies: Industry or Sector ExpertiseStrategic Thinking
Experience Level: Level 5 - Expert
Keynote Speaker
4:15 PM - 5:30 PM ET
Afternoon Keynote: Fireside Chat with Anne Applebaum
Join us for a Fireside chat with Anne Applebaum, Pulitzer Prize winning historian, journalist and commentator on geopolitics, in conversation with CASE Chair-elect Fritz Schroeder. Applebaum is also an acclaimed author and her newest book, Autocracy Inc.: The Dictators Who Want to Run the World, will
be published on July 23, 2024.
Speakers: Anne Applebaum, Pulitzer Prize winning historian, journalist and commentator on geopolitics, Fritz Schroeder, Vice President, Development and Alumni Relations, Johns Hopkins University
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