8:00–9:00 AM
Registration and Executive Breakfast

9:00–10:15
Executive Session

How to Align Fundraising Priorities with Institutional Goals for Student Success
Discover how two foundations have leveraged strategic planning processes into philanthropic fundraising opportunities, resulting in record growth and impact for both foundations. Learn how the Foundation for California Community Colleges has aligned flagship fundraising initiatives with system goals to help expand economic opportunity for underserved Californians through their Vision for Success. Find out how Santa Ana College uses the President's Task Force Funding Plan-a strategic planning process that results in a five-year fundraising plan for the college-by prioritizing college needs by first gathering input from all college stakeholders, then conducting a prioritization by college leadership and validation by philanthropic community leaders.

Introduction by California Community Colleges Deputy Chancellor, Daisy Gonzales and presented by Keetha Mills, President and Chief Executive Officer, Foundation for California Community Colleges; Melissa Conner, Chief Advancement Officer, Foundation for California Community Colleges; Christina Romero, Executive Director, Santa Ana College Foundation; and Linda Rose, President, Santa Ana College

10:15–10:30
Break

10:30–11:45
Executive Session

Legislative Strategies to Advance Your College's Priorities
Four community college leaders--two presidents, a vice president for institutional advancement, and a governmental relations professional-- offer their perspectives on successful strategies they pursued, tactics they used, and behind-the-scenes maneuvering they employed to gain additional authority and funding and beneficial action from the state legislature. Through the use of case studies, presenters will demonstrate the power of cultivating and maintaining relationships to secure a college's niche in an underserved region when a nearby four-year institution attempted to undercut its tuition, to save a unique associate degree program under attack by an occupational rival, and to leverage the influence of connected board leaders, business stakeholders, and foundation board members to secure a new funding mechanism for multiple colleges.

Takeaways include strategies for developing relationships with legislators, seeking legislative language amendments, and tips for outsmarting the competition.

Ellen Davenport, Assistant Vice Chancellor, Governmental Relations, Virginia Community College System; Elizabeth Littlefield, Vice President of Institutional Advancement and Strategic Partnerships, Reynolds Community College; Kristen Westover, President, Mountain Empire Community College

11:45 AM–12:45 PM 
Lunch

12:45–2:00
Executive Session

How Your College and its Foundation Can Work Together for Success: A Case Study with the President, the Vice President/Advancement and Foundation Board Chairman of Mira Costa College
Too often we talk about the important role of our Foundation, but rarely do we really know how to work together to plan, achieve fundraising goals, broaden support in the community and have fun while doing it. Learn from Dr. Sunita Cooke, President of Mira Costa College, Mira Costa College Foundation Board Chairman, Alec Babiarz and Cynthia Rice, Associate Vice President/Advancement at Mira Costa College. 

Bring your questions in this interactive session facilitated by Betheny L. Reid, Principal, eAdvancement Consulting.

Facilitator: Betheny L. Reid, Principal, eAdvancement Consulting; Alec Babiarz, Chairman of the Board, Mira Costa College Foundation; Sunita Cooke, President, Mira Costa College; and Cynthia Rice, Associate Vice President, Institutional Advancement, Mira Costa College

2:00–2:15
Break

2:15–3:30
Executive Session

The CEO’s Critical Role in Campaign Success
The roles, relationships, and personal networks established by the CEO and members of the governing and foundation boards can make or break a campaign. This session presents a new Chancellor’s experience preparing a community college district covering some 3,500 square miles in California’s Central Valley for success in its first major fundraising campaign.  Capitalizing on previous district success with publicly funded capital projects, this Chancellor is building private donor fundraising muscle in concert with Trustees, Foundation Board, faculty and staff.

Specific learning outcomes or takeaways that session participants would receive from this session:

• The CEO’s checklist in preparing for a major campaign– going from an inside cat to becoming an outside cat– what to focus on – what to do differently
• Strategies to engage Trustees in the Fundraising Cycle – institutional plans and aspirations clear and sufficiently heroic to support what philanthropy can provide
• Steps to ensure an effective CEO – CDO working relationship – understanding and supporting one another’s role
• Understanding the CEO’s role in cultivating, engaging, and inspiring the campaign leadership team and motivating campaign support from key institutional stakeholders including the executive team, faculty, staff and students
• The CEO’s role with prospects and donors especially during the critical lead/major gifts phase – managing it and keeping score

William Craft, Founding Partner, Eaton Cummings Group; Stuart Van Horn, Chancellor, West Hills Community College District

3:30–3:45
Break

3:45–5:00
Executive Session

The State of Community College Alumni Relations
Community colleges have been wrestling with how to approach alumni relations for years. Some programs provide active, tangible returns on investment while others may struggle to justify their existence in the eyes of college leadership. Partner with one community college president who came up through the advancement ranks on an executive-focused exploration of:

• The state of community college alumni relations
• The value of alumni (and why presidents should care)
• What you can realistically expect from new, early and advanced alumni programs
• How you can measure ROI on efforts and refute common misconceptions

Lisa Skari, President, Mt. Hood Community College

5:00
Seminar Adjourns

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