Faculty
Tyler A. Thomas
Tyler Thomas builds award-winning brand engagement for the "BIG RED" brand. He directs the university's strategic functions integrating social media, videography, photography, project management, and graphic design to deliver an effective communication strategy and editorial plan. He is a national presenter on social media and a self-proclaimed foodie. He authored Nebraska Beer and writes regularly for local publications.
Thomas holds a master's degree in higher education administration from the University of Nebraska and teaches digital content strategy at the University of Nebraska-Lincoln College of Journalism.
Social:
Twitter: @TylerAThomas
LinkedIn: https://www.linkedin.com/in/tylerathomas
Stephen App
Stephen App is the business development manager at Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives. He is also the host of seasons 1 and 2 of the Hashtag Higher Ed Podcast, a bi-weekly podcast that explores new ways higher education marketers connect with audiences through content.
App earned a bachelor's degree in communication from Stonehill College and a master's degree in communication management from Temple University. An amateur runner and professional donut connoisseur, you can frequently find him on Twitter staunchly defending the Oxford Comma.
Social:
Twitter: @stephenapp
LinkedIn: https://www.linkedin.com/in/stephenapp
Podcast:http://resources.ecityinteractive.com/hashtag-higher-ed-podcast
Anice Barbosa
Anice Rodrigues Barbosa graduated from the University of Rhode Island's Harrington School of Communication and Media with dual degrees in public relations and communication studies. In her early career, Anice worked for a full-service marketing firm as a social media manager to develop community-building digital strategies for companies large and small.
She joined Wheaton College in 2014 as the alumni communications coordinator and later transitioned to social media manager where she crafted and executed the organic and paid social media strategy across multiple platforms. Recently, she was promoted to digital marketing director where she leads web and social media strategy teams.
Social
Twitter: @AniceBarbosa/@Wheaton
LinkedIn: https://www.linkedin.com/in/anicebarbosa/
Ashley Budd
Ashley Budd is senior marketing director at Cornell University. She is based in Saratoga Springs, N.Y., working remotely for the university as a content strategist and campaign project manager for the division. Known for her creative and innovative marketing campaigns, Budd is one of the most influential voices in education marketing and fundraising.
Prior to joining the digital team at Cornell, Budd spent more than five years at her alma mater, Rochester Institute of Technology, where she led social media strategy for undergraduate admissions. She is author of the popular newsletter Ashley in Your Inbox and speaks regularly before international nonprofit groups.
Social:
LinkedIn: https://www.linkedin.com/in/ashleybudd/
Emma Gilmartin
Since joining the University of Glasgow in 2013, Emma Gilmartin has revolutionised the way the university approaches social media and student communications, putting its students and staff at the forefront of its activity. As head of the multi award winning team, she leads its creative vision, digital content strategy and community engagement.
She has unified the university's online presence, established and strengthened the UofG social brand and led an overhaul of Glasgow's social output — using emerging channels, live platforms and creative ways to bring the UofG story to life, break news, promote world-changing research and grow community engagement and all things #TeamUofG.
In 2019, Emma won the inaugural ‘Pioneer Award’ at the ContentEd Awards 2019 for being a leader in the Education sector and breaking new ground in content strategy. She has spoken at multiple conferences nationally and internationally and writes blogs on the importance and value of social media in the higher education sector.
Social:
Twitter: @embrooksy8 / @UofGlasgow
Blog: www.uofgsocialmedia.com
Website: www.glasgow.ac.uk
Liz Gross
Liz Gross is a data-driven researcher and scholar who specializes in creating entrepreneurial social media strategies in higher education. Her professional super power is to embolden colleges and universities and help them launch modern market research strategies using social listening. Teaching is her passion and she brings that to colleges and universities as the founder and CEO of Campus Sonar, a specialized social listening agency that matches high-value social media intelligence and engagement opportunities to organizational strategic initiatives.
Gross has more than 15 years' experience spanning the private and public sector including Great Lakes Higher Education Corporation, University of Wisconsin-Milwaukee and University of Wisconsin-Waukesha. She received a doctorate in leadership for the advancement of learning and service in higher education at Cardinal Stritch University, a master's degree in educational policy and leadership from Marquette University, and a bachelor's degree in interpersonal communication from the University of Wisconsin-Stevens Point.
Social:
Twitter: @lizgross144
LinkedIn: https://www.linkedin.com/in/lizgross
Sonja Likness
Sonja Likness joined Duke University in 2014 with extensive experience in social media and brand-building as well as analytics and cross-platform planning. Her responsibilities include university-wide social media consultations and strategy, content development and distribution, analytics reporting and strategy.
She graduated from UNC Chapel Hill in 2003 and will always be faithful to that slightly lighter shade of blue.
Social:
Twitter: @SonjaLikness
LinkedIn: https://www.linkedin.com/in/sonjalikness