Beth Elzer has more than 25 years of experience in the higher ed and non-profit sectors. Beth is a design nomad at Elzer Design Lab doing freelance consulting work for higher education clients in Europe, Asia, and North America. Previously, she spent a decade as the creative director for Imperial College London, a research university in the U.K. specializing in STEM. Prior to her appointment at Imperial, she has worked at the following institutions: the American Association for the Advancement of Science in Washington, D.C., the University of Edinburgh in Scotland and Purdue University in her home state of Indiana. During her career, she has been the recipient of over 90 industry awards including UCDA Awards, CASE Circle of Excellence Awards, as well as appearing in HOW Magazine and Communications Arts. She also once won a Frisbee contest when she was eight — a fact of which she is still quite proud.

Cathy Swick is a self-motivated, high-energy designer specializing in print. She believes the glory is in the details and has a deep appreciation for vocabulary, proper grammar and typographical flow. As the senior graphic designer in Purdue Research Foundation’s University Development Office, she is responsible for developing and applying creative and visual strategy to marketing materials for Purdue University’s capital campaign, special events and building dedications and signage. Prior to Cathy’s in-house role at Purdue, she was a successful freelancer for more than 17 years. Her clients represented a variety of industries, but most noteworthy was her role as the creative director and primary designer of Wabash Magazine, Wabash College’s alumni magazine. She is the recipient of more than 80 industry awards including Pride of CASE Awards, CASE Circle of Excellence Awards, American Advertising Federation Awards, and the Pinnacle Print Awards. She is best known, however, for gracefully falling down the stage staircase at the ADDYs early in her career.