New in the CASE Bookstore
NOW AVAILABLE
The 30-60-90-Day Handbook: Checklist for Communications and Marketing Leaders in Higher Education
By Melissa Farmer Richards
This essential handbook divides the first 90 days of a leader’s new role into three manageable yet critical goals: build trust, earn credibility, and demonstrate commitment. This book covers why that goal is pivotal in a leader’s journey and gives practical and inspirational guidance to help leaders jump-start their team’s success. The book’s strategic and tactical approach will enable communications and marketing professionals in higher education to feel more prepared and confident when they take on a potentially daunting challenge.
This bundle includes The 30-60-90-Day Checklist Workbook, which provides all of the checklists and questions from the handbook in an easy-to-use format. Leaders can use this handbook to take notes, add questions, and include checklist items that are relevant to their own institutions. This workbook can serve as a “living” document for leaders to refine throughout the first 90 days in a new role to ensure continued success.
NOW AVAILABLE
Estrategias para potenciar el vínculo con graduados
By Norella Dueñas De Saretzki
CASE’s first-ever Spanish-language publication, focused on alumni relations. This groundbreaking book explores the power of authentic, lasting connections between universities and their graduates, a key pillar of institutional reputation and impact.
Written with clarity and insight, the author offers practical strategies for cultivating meaningful alumni relationships through follow-up programs, collaborative networks, student–alumni interactions, and effective communication. This resource provides a valuable lens for strengthening alumni engagement across cultures and contexts.
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Annual Fundraising Plans Made Simple: A Road Map for Community Colleges and Small Development 2nd Edition
By Jeff Bagel
The long-awaited second edition of Annual Fundraising Plans Made Simple brings even more insightful and practical value to one of CASE’s best-selling titles. Trusted by fundraisers in over 30 countries, this essential guide has been updated with fresh strategies, new tools, and expert perspectives to support professionals across the globe.
Author Jeff Bagel—a nationally respected consultant, speaker, and fundraising executive—draws from his deep experience to challenge readers to rethink their approach. With easy-to-use templates and a brand-new chapter featuring insights from top practitioners, this edition equips professionals with adaptable strategies for institutions of any size, sector, or circumstance. Bagel makes a compelling case for crafting a focused, realistic annual fundraising plan—one that frames your strategy, demonstrates impact, and reassures stakeholders that you’re on course for success.
Whether you're just getting started or looking to refine your approach, this book is a must-have resource for your shelf—filled with wisdom you’ll want to highlight, revisit, and put into action for years to come.
NOW AVAILABLE
CASE Global Reporting Standards 2nd Edition
The CASE Global Reporting Standards (previously the CASE Reporting Standards and Management Guidelines) is a common set of standards, guidelines, and definitions for reporting the results of educational philanthropy activities at schools, colleges, and universities across the globe.
This new version provides a common touch point for the advancement profession, extending beyond benchmarking to define what matters in Advancement—how you measure the work you do and how to define that value to others.
This new edition includes:
- Standards for key metrics for educational institutions in Asia-Pacific, Europe, Latin America, and the U.S. and Canada so you can now benchmark against institutions across the globe using the CASE Insight suite of tools.
- Special supplements specific to Australia/New Zealand, Canada (available in French), Mexico (available in Spanish), Singapore, United Kingdom and the United States.
- CASE Principles of Practice for the advancement disciplines, all recently updated by the CASE Commissions for Philanthropy, Communications and Marketing, and Alumni Relations. The CASE Principles of Practice provide global guidelines for those professions and represent community-derived foundations on which the advancement profession stands. These foundations give advancement professionals the strength of the collective wisdom of CASE’s vast professional community as a basis for decision-making in hard times.
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