The CASE Universities Marketing Forum (CASE UMF) is a voluntary association of university directors of UK marketing and recruitment from the higher education (HE) sector. CASE Europe's executive acts as the secretary for the UMF. The UMF currently meets twice a year in person, with online meetings held in-between. To receive details, please contact Taylah King (king@case.org).

Universities Marketing Forum Mission Statement

The CASE Universities Marketing Forum (UMF) is a community championing senior professionals working in marketing, communications and student recruitment at Higher Education Institutions in the UK. Our goal is to empower senior leaders in these functions, enhancing their standing and influence, so they can shape the strategic development of their institutions and collaboratively contribute to the broader higher education sector.

CASE UMF is co-ordinated by a Volunteer Executive Committee supported by CASE.

The Forum will seek to:

1. Influence UK HE Policy: Play a pivotal role in shaping UK Higher Education policy by actively engaging with key stakeholders, working in partnership with organisations that can provide key insights and extend our impact. We will develop informed policy advice, lobby for support, and provide guidance on the challenges faced in UK HE marketing, communications and student recruitment.
    
2. Drive Research and Insights: Develop coordinated and syndicated research and insights to empower marketing leaders within Higher Education Institutions, ensuring they have access to valuable data for informed decision-making.
    
3. Foster Best Practices: Establish effective frameworks to facilitate the sharing of best practices across our membership body/network, building our community of professionals and encouraging information sharing, collaboration and mutual learning.
    
4. Promote Professional Development: Equip members with the professional resilience, insights and networks needed to navigate the dynamic landscape of Higher Education and drive strategic change in their institution. We will guide and promote CASE’s programmes for marketing, communications and student recruitment professionals, and support the continuous development of professional knowledge and skills within the community.

By pursuing these aims, the CASE UMF strives to be a catalyst for positive change for the sector and play a key role in shaping the landscape of Higher Education marketing, communications and student recruitment.
 

Resources

• Read the principles of practice for communications and marketing professionals at educational institutions
• Read the CASE statement of ethics

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