Albert Einstein said, “Not everything  that can be counted counts and not everything that counts can be counted.”

Einstein’s point is well made. We know that data have become increasingly important to our work in advancing education. In my recently published book, Global Exchange, the chapter “The Art and Science: Understanding the When and the Why for Data and Analysis” considers this very issue. When I talk with CASE members about our benchmarking surveys an important question often arises: as we track and use more information about engagement, when is the work of capturing data valuable, and when is it not?