Gold—Alumni Relations Initiatives (Less Than 10 Staff)
When St. Lawrence College reached the 100,000 total alumni milestone during the pandemic and was unable to host an in-person gathering of alumni, staff celebrated the achievement by inviting graduates to submit selfies to be printed in the college’s magazine. With only two weeks to market and gather photos, the team managed to fill both the cover and a two-page spread and went on to use the photos across marketing materials.
What the judges said: “We really liked the creativity and innovativeness of this project. It is easily replicable by other institutions, even digitally. It demonstrated a very efficient use of staff time and the impact a small team could have for the institution.”
