Advancement professionals around the world understand that data-informed decisions, measurable outcomes, and uniform practices are crucial to their work. CASE has been at the forefront of making research, data, and standards accessible and foundational to the profession. In early 2023, CASE introduced CASE Insightssm—a new name for AMAtlas, and a new way to more easily access the free data, standards, and research benefits available to all CASE members.

The new name highlights the vision and deeper understanding found through data—the insights that are available to CASE members and stakeholders no matter the size, focus, or location of their institutions.

“We’ve been thrilled with the response,” says Cara Giacomini, CASE Vice President, Data, Research, and Technology. “Members are telling us they feel better equipped to make data-informed decisions, demonstrate strategic impact, benchmark against peer institutions, and define ethical practices of the advancement profession.”