By December 2020, many institutions around the globe had hosted online donor events and galas. But The Fessenden School—an all-boys, pre-kindergarten through grade nine day and boarding school in West Newton, Massachusetts, U.S.—decided to try something different in lieu of its annual leadership giving society reception.
Instead, the advancement team created a nostalgic and family-friendly activity that participants could access on their own time, making it inclusive to Fessenden’s global community of leadership donors in 11 countries and across the U.S.
Leading into the holiday season, Fessenden mailed donors a package containing the recipe for the school’s favorite treat, the Congo Bar, along with branded Fessenden aprons.