Developing impact stories is a vital part of fundraising. But how can advancement professionals approach storytelling ethically?

Bree Grim and Bianca Milevoj of Evergreen State College explored that at CASE’s Stewardship and Donor-centered Advancement Online Conference in June 2021.

At the Olympia, Washington, U.S., college, Grim (Campaign Coordinator & Assistant to the Associate Vice President for Development), and Milevoj (then Development Officer), frequently collaborated with scholarship students. The stories they crafted were shared via multiple platforms, including print, web, and direct mail.  

In storytelling, protecting the students is a priority, they said.