Hosting more inclusive campus events means building in accessibility. Learn about the principles of accessibility in event planning and how one events team works to make activities as welcoming as possible to its community.

Relationships with corporate partners follow the same cycle as donors: qualification, cultivation, solicitation, and stewardship. At each stage, communication is key. Use these strategies to develop effective written materials for corporate partners. 

This article is based on a well-known theory that every story ever told follows one of seven basic plots. By understanding and embracing these plots, we can craft stories that will inspire our advancement audiences to: engage, attend, apply, accept, volunteer, mentor, donate!

Emanuel Diaz Miranda, Head of Content Marketing at IE University in Madrid, Spain, shares his career journey to advancement, the work he's doing to inspire people to think differently, and the behind-the-scenes of his Barbie-themed presentation at the CASE Europe Annual Conference.

Stanford University’s School of Medicine remembered lives lost to COVID with the award-winning “Apart-Together Remembrance" memorial sculpture that brought together people across disciplines and across campus.

The 2022 Circle of Excellence Award-winning fundraising campaigns took creativity to a new level, using ingenuity to create targeted campaigns, events, annual giving appeals, and more that engaged audiences. Here's what made these projects effective.

Developing impact stories is a vital part of fundraising, but too often they focus on students’ hardships. Evergreen State College shares how they changed this by prioritizing students and restructuring their stories to focus on resilience.

Faculty members have dedicated a lifetime to their disciplines—they are passionate about their work, their institutions, and students. Who could be better to connect with and share stories of impact with donors? But many can be intimidated by fundraising. Here’s how development officers are strategically partnering with academics by getting to know them, defining expectations, and providing them the assistance they need to be confident philanthropy advocates.

Sharing best practices for donor reports and creative fundraising appeals. 

Now, after more than two years of living in various stages of pandemic lockdown, it’s time for advancement professionals to reflect on what we’ve learned. Let’s explore how we might rethink our in-person events with four essential tactics: be adaptable, plan with intentionality, leverage partnerships, and create backup plans.