For marcomm leaders, it’s key to articulate where you want your team’s work to go—but then bridging the gap between intention and transformation takes a structured approach. That’s where a gap analysis framework comes in. It allows leaders to identify barriers to growth and develop clear, actionable paths to overcome them.

When it comes to educational marketing, universities and independent schools can seem worlds apart. But today they face similar challenges—competition for students, the need to demonstrate value, and the pressure to stand out in a crowded market. By recognizing each other’s strengths and learning from different approaches, universities and independent schools can enhance their marketing strategies, create stronger student connections, and remain competitive in an evolving, and often challenging, educational landscape. 

To help a magazine story really shine, give it an illuminating illustration. Here, the 2024 Circle of Excellence winners in the illustration category share their advice for marketing and communications team members collaborating on graphics and illustrations.

What kind of philanthropist are you? That’s what McGill University’s annual giving team invited its community to discover through a fun, Buzzfeed-style quiz for Giving Tuesday 2023.

Bassoons are an “endangered” instrument. Here’s how the Royal College of Music in London launched a successful pipeline marketing to attract and support bassoonists.

Brand and reputation are essential for success across admissions, alumni relations, and fundraising, yet measuring them directly is challenging. The new CASE Insights Framework for Brand and Reputation Metrics is designed to meet this need, equipping marketing and communications professionals with tools to measure, benchmark, and understand their influence.

What is it like to win the coveted CASE Robert Sibley Magazine of the Year Award? The VCU Magazine team at Virginia Commonwealth University, U.S., answer this question and more as they share their strategies and philosophies, along with the surprise, excitement, and gratitude that come with receiving the top honor.

Getting noticed amid the chaos of an email inbox is harder than ever for marketers. They’re looking for less-crowded routes to reach their audiences, and many are finding one in an old, familiar place: Direct mail. Currents spoke with five COE-recognized teams about the stories behind their mailers and what lessons they’d share with others looking to create their own successful campaigns.

Groundbreaking discoveries by university researchers are typically featured in scientific peer-reviewed journals. So how do the rest of us find out about these landmark discoveries that have the potential to impact our lives? Enter the talented university communicators who employ their passion, curiosity, and storytelling skills to elucidate complex topics. Hear from five award-winning writers who share their passion for science storytelling, along with their best advice.

Combining data and storytelling in meaningful ways can be a challenge in advancement. Let the following key concepts of data-driven storytelling be your guide—and see how other teams have applied them to reach their donors, alumni, and other key stakeholders.