“There are so many juicy and amazing things we can tease out of data,” says analytics enthusiast and CASE volunteer Amanda Jarmon. She is an advocate for people with neurodivergence, calling her own experience with it her “superpower’ that enhances her ability to deeply analyze data for her clients. 

Auburn University's advancement marketing department requires teams to collect metrics—but until recently, the numbers weren’t very useful to the marketing and communications team. Then Director of Content Todd Deery had an idea.

What is race equity as it applies to education institutions? How are advancement teams approaching this work, which experts say involves a wholesale transformation of organizational cultures? How are institutions and individuals moving forward in the name of equity? 

Sports rivalries in higher education and among independent schools foster advancement opportunities 

How advancement draws on athletics to communicate with constituents, motivate alumni, and speak to a greater mission—even in an era when the sports environment has changed radically

When disaster strikes, communicators (and their educational institutions) need to be prepared. Advancement professionals share lessons learned from the COVID-19 pandemic, as well as past crises, about being transparent, showing heart, and balancing speed with accuracy.

For members seeking information on a variety of advancement topics, the CASE Library’s Advancement Resource Catalog provides a central stop for resources on topics including campaign planning, engaging non-traditional alumni, and the latest research in the world of advancement.

Independent schools are not just recruiting more students from various backgrounds but also finding ways to help them pay tuition and support them while on campus.

Anniversary celebrations can dazzle at any budget. Scaling ideas to work at any institution, with any size staff, is a dance between dreaming big and drilling down to what’s doable. 

Anniversary celebrations can dazzle at any budget. Scaling ideas to work at any institution, with any size staff, is a dance between dreaming big and drilling down to what’s doable.